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Kim Seon-ho (Han Ji-pyeong in Start Up ) plays the main character, Hong Doo-shik, in Hometown Cha-Cha-Cha. Still suffering from second lead syndrome after watching Start Up ? We have a piece of good news for you. Genre: Suspense, Drama, Thriller, MysteryĪvailable on: Netflix 2. We’ve even included supermodel Jung Ho-yeon’s acting debut makeup look in Squid Game so you can look like Black Pink’s Jennie’s BFF for a day!Ĭast: Lee Jung-jae, Park Hae-soo, Jung Ho-yeon, Wi Ha-joon Psst, planning to watch the Squid Game with your squad? Dress the part with these Squid Game costumes and Squid Game makeup looks for an immersive experience.
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After all, Squid Game is the first Korean drama series to top the global charts on Netflix! Still craving for more cameo of the creepy Squid Game doll? While Squid Game season two has yet to be confirmed, we’re keeping our hopes up considering the good response for season one. But if you’re done with the series and need your burning questions answered for the drama’s finale, search for ‘ Squid Game ending explained’ in Google and voila (you’re welcome!). To avoid major spoilers, this Squid Game review shall not reveal too much about the plot. The games are familiar renditions of “Red Light, Green Light” and Tug-O-War, but these quickly take a dark turn when failure to win results in elimination - the kind where you get laid to rest in a ribbon-wrapped coffin. Ferried off to a mysterious island, an indebted group of participants are invited into a deadly tournament made out of six children’s games. Would you put your life at stake to win in the deadly Squid Game ? Seung Gi-hun, our debt-ridden protagonist, takes part in the biggest gamble of his life yet in this winner-takes-all thriller.ĭirected by Hwang Dong-hyuk, Squid Game is a thrilling survival series with a star-studded cast including veteran actors Lee Jung-jae, Park Hae-soo, Jung Ho-yeon and Wi Ha Joon. Six games, 456 participants, one winner and a grand prize of 45.6 billion Korean won (~52.1 million Singapore dollars). We wanted to stir conversations across social platforms before, during and after episodes that build anticipation of what’s going to happen next.Get your K-drama fix with the best Korean dramas in 2021 Best Korean Dramas in 2021 1. We wanted to create a campaign that was novel and thought-provoking – moving the viewer’s experience from an “appointment-to-view” to a “participation” model that need not have to end or begin with a particular episode one which they could engage with via smart devices/tablets while watching.
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The objective was to build awareness and sustain interest amidst the launch of AXN’s newest series the Blacklist as the next big hit series, amidst the loss of distribution rights from it’s serial blockbuster CSI.
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With that insight, our campaign idea ignited – a digital puzzle for potential viewers to solve, with the reward of an exclusive viewing of the full first episode online. All of this with a digital media budget of less that $20K.Ĭrime drama fans tend to fancy themselves as master criminals or detectives, enjoying the thrill of ‘solving’ mysteries.
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The Blacklist became one of AXN’s highest rated TV shows across Southeast Asia, from its pilot episode and more importantly, sustaining thereafter for the subsequent episodes. There were 13x more visits to the AXN brand hub vs. A CTR of 5.66% on our content smashed the category average by 4 times, with a share rate 7 times the category average (Source: Unruly). We created a social reach of over 5M from 222K social actions, with over 40K views of the campaign video.
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With secret material planted within we invited viewers to unlock our website with the secret code Once granted access, viewers accessed Reddington’s Blacklist where they got the opportunity to watch the first episode pre-broadcast and participate in an exclusive contest to win prizes including Blacklist merchandise and Sony Xperia Z mobiles.
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We piqued viewers’ interest with a chair-gripping teaser video, a curious email alert that AXN’s website had been hacked and cryptic messages seeded across social media withholding a secret code. To launch The Blacklist, we drew viewers into the underworld controlled by criminal mastermind and protagonist, Red Reddington.